A digital solitaire experience with the first diamond tracking app
Over the last few years, the number of mobile applications has risen significantly. There are a number of them for anything and everything that consumers need; food, commute, accommodation, clothes, jewellery, accessories, banking and much more. In short, mobile applications are developed with the purpose of not only reaching out to a greater number of consumers but also making their lives easier.
It is with the same purpose that Divine Solitaires, India’s first and only loose solitaire, and jewellery brand, introduced the Divine Solitaires mobile application in the year 2018 for a complete digital solitaire experience that also includes the brand’s website. What makes this app a breakthrough in the industry is its ability to provide consumers the ease of tracking the journey and price of their diamonds, accessing a quality guarantee certificate of the purchase stone and getting one-year free insurance on the diamond.
There are various challenges that consumers face while purchasing diamond jewellery; the two major pain points being the pricing and the authenticity of the stone. It is understandable that no one wants to spend a good part of their savings on a worthless piece of rock. It is these issues that the Divine Solitaires confronts and addresses, bringing transparency to the process of purchasing diamonds and empowering the consumer to make an informed decision.
“We are an Indian brand that has gone global with its presence in four countries now. With a growing base, we want to ensure that the Divine Solitaires digital experience brings everything, right from the pricing to the certification of diamonds and a lot more about the consumer’s diamond, at their fingertips,” says Mr. Jignesh Mehta, Founder, and Managing Director, Divine Solitaires.
At first glance, this application is essentially a diamond tracking app or simply, a more compact version of the website. In simpler words, it contains many details of a Divine Solitaires diamond, right from its journey from the mine from which it was obtained to the final polished product that either becomes a part of a jewel or is sold as a loose stone. With a simple and user-friendly interface, it also lets one track the current and past prices of solitaires on the basis of their value. Here’s a closer look into the various features of the Divine Solitaires mobile application:
The Diamond Value
The price of a diamond depends upon its value, which depends on the carat, cut, clarity and the colour of the stone. These parameters are often interrelated and can influence its pricing, albeit partially. Looking into a few examples can help one know what really goes behind diamond pricing:
Fancy diamond shapes such as the pear, oval or princess cut are more expensive than a round cut. At the same, round cut diamonds have a more brilliant shine in comparison to the fancy cuts.
A diamond’s colour is its inherent quality. Diamonds that have some colour are a little less expensive than that of a colourless one but are not exactly cheap. They complement coloured metals whereas a colourless stone goes well with plain metals like white gold or platinum.
The clarity of the stone is yet another one of its natural attributes. One cannot get rid of the inclusions within the stone without ruining the shape and reducing its weight. The only way to put up with them is to find ones with the least number of inclusions that do not affect the sparkle of the diamond to a great extent.
To sum it up, the most valuable diamond is also the most expensive one and should have the most brilliant sparkle, be completely colourless, clear and devoid of any inclusions. The average consumer, whose knowledge of precious stones could be anything between little to non-existent, can easily be misled into paying a heavy price for a poor quality diamond. The digital experience of Divine Solitaires deals with this problem so that one can select and customise the aforementioned characteristics of the diamond and find its current price. This price can also be compared to the past prices from 12 years ago.
Tracking a Diamond’s Journey
This feature is important for anyone who would want to know whether a diamond has come from a mine or a lab. With the help of a diamond’s Unique Identification Code (UID), it addresses the doubts a consumer has about the authenticity of the stone. The rarity of a diamond as a precious stone as well as the lack of genuine information on diamonds makes it difficult for people to understand its true worth. All of Divine Solitaires diamonds are natural ones and are obtained from mines across the world. And it doesn’t just stop there; there is also information that you might perhaps be interested in, such as the diamond’s age and the temperature under which it was formed deep inside the earth. This feature further shows the original weight of the rough rock when mined, the planned model and the final weight of the cut and polished diamond.
Investing in Diamonds
Think investment, and the first word that comes to mind is gold. Investing in diamonds is still not a popular concept because of a preconceived notion that they do not have a resale value. This is true to some extent as diamond brands do not follow standard pricing, on the basis of which the resale or buy-back value of a diamond is calculated. Moreover, it is simpler to invest in gold as its authenticity depends only on its purity while a diamond’s is gauged on several parameters which most consumers cannot easily understand.
Every month, Divine Solitaires issues a competitive and fair Nationwide Standard and Transparent Price List that is formulated after a thorough analysis of industry trends. This price list is a key aspect when it comes to the brand’s diamond transactions due to its reliability. The brand ensures that there is standardization in the prices of all its diamonds, irrespective of which retailer they have been purchased from. This is what makes the diamonds a good investment option. The identity of a Divine Solitaires stone can be authenticated by the UID present on the brand’s quality certificate as also on the girdle of the diamond.
Divine Solitaires not only gets its diamonds certified by third-party grading laboratories like the Gemological Institute of America (GIA) and the International Gemological Institute (IGI) but also issues its own quality guarantee certificate. However, international laboratories certify diamonds on the basis of only 40 parameters whereas Divine Solitaires does the same on 123 parameters. This kind of stringent quality check ensures that only the most perfect diamonds make it to the brand’s collection.