5 Marketing lessons entrepreneurs can learn from Kardashian-Jenner Family
Whether it is being overtaken from having the most liked picture on Instagram, or being into 72 days of marriage, the world Kardashian-Jenner clan will do next.
The Kardashians started their career as socialites, and later evolved by doing club promotions, photoshoots and starring on their reality TV show, Keeping up with the Kardashians. As the internet began to evolve, being a television personality was no longer valued as much as being viral on the internet. With Kendall and Kylie growing up in the era of social media, the sisters were able to adapt to this culture very smoothly.Having the 17th season of their family reality show successfully on the go, here are 5 marketing lessons which helped the Kardashians to rise to fame-
Catching the eye
Harvard Business School professor Theodore Levitt says that “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” To differentiate yourself, one also needs to know who would want to listen to you or know about you, which is your audience.
The Kardashians slipped into every nook and cramp, even if it took to share their personal lives on TV. There were multiple novels published by them like Kris Jenner…And All Things Kardashian. This would not have been possible if they did not have any fan following dedicated to them.
An important factor every brand should ask themself is what sets them apart from others. A successful personal brand is not about being the best all-around. It’s about being different and being a star in a particular field. This is where the Kardashians clicked correctly.
Diversity in expanding one’s brand
One remarkable step the Kardashians took is to spread their empire into various sectors. Their reality show has grown into brands in clothing, make-up, perfume, book deals and even a short-lived credit card business. They even advertise them on their show and that has worked for their own benefit.
If entrepreneurs think in this way of hiring specialized individuals who have skills in varied talents, this will seriously benefit their way of growing the client base.
Talking yourself up
Kardashians are maligned and are called “famous for being famous”. Regardless, they are massive earners because they present themselves equally important to television, profitable for companies, and valuable for consumers.
Projecting yourself confident and your brand in the same way gives the impression that you can do the work, that too responsibly. This will give your investors the trust factor they need.
Imparting confidence is the key to success one should learn it from the Kardashians.
Using Social media for your advantage
Agree to it or not, the Kar-Jenners have mastered every aspect of social media and it reflects every day. Looking at just their Instagram handles, each member has millions of followers on their social media, with Kris Jenner being at the lowest of 32 million followers on Instagram. With a mix of brand deals and sponsored ads, the Kardashians make a ton of money by name dropping products and brands in their Instagram posts.
An article by Grazia mentions that Kim makes about $500,000 per Instagram post, Kourtney and Khloe about $250,000 and the Jenners about $400,000 each.
Once you know what your audience wants you to market, you will understand where exactly you need to endorse it further. And that is where they stepped up further.
Benefit of the situation in the best possible way
The Kardashians have been speculated in multiple controversies and have never been able to move on completely from all of it. They definitely have their makeup brands like “KKW” by Kim and “Kylie Cosmetics” by Kylie Jenner, which eventually adheres to their personality.
Even then they have been called out various times and been told multiple things which could have been enough to de-motivate anybody, but not the Kardashians. Kim has been made fun of because of having a certain crying face and what does she do? She makes her own app having that face as an emoji. This not only gave her publicity but honestly was a very good way of getting over the insults. This has been a rather smart move by the Kar-Jenners, utilizing the exact things they have been trolled for, in business and marketing.
The takeaway from this is to utilize the situation in the best way possible. Not every situation will act according to your benefit, it depends on how you act smart and respond to them.
The never-ending legacy of the Kardashians has shown this world that you can be successful entrepreneurs and rule. They have definitely challenged the stigma. Whether one likes it or not, these women have transformed themselves to be the leading ladies in each possible genre. Now, it is for people to decide whether they learn from them or not.
If you are opting to do something new and fresh for your brand, these tips from the Kardashian family are sure to help you a lot. Let us know which one worked for you the best!