Looking for a new marketing strategy? Try storytelling


Looking for a new marketing strategy? Try storytelling

Brand storytelling makes a big difference in the success of a brand in a competitive market. Sharing your story helps humanise your brand, so never shy away from sharing all types of experiences, including obstacles and failures. The story isn’t just what you tell people, but also what they interpret and believe from your signals. If you want to build a long-lasting, successful, and profitable business, read on to learn how to tell your story in a way that will build loyalty with your consumers.

Define the purpose of your brand

In every superhero movie, we first witness their origin story. You need to share your origin story that makes you a superhero amongst all other brands. Define your purpose, show people what makes you unique, and what you’re striving toward. The value of your brand is reflected in your storytelling. Tell people what your goals are, and your future plans. Talk about your products, services, and your beliefs. A brand story that is powerful offers a consumer experience of that brand. It is important to use the narrative wisely, and to truly share the essence of your brand.

By defining your purpose and your values, you will have the opportunity to engage with consumers who share the same values, and this makes your brand unique and personal to them. Find the driving force behind your brand, as this is what will differentiate you from your competitors. This force gives your business a purpose, and this purpose will encourage you to keep moving forward. Hook the interest of your customers through an explanation of why you exist, and there is a way higher chance that they will remain loyal to your business. It is essential to keep in mind that a brand story is not just all about the company, but mainly about the value that customers can derive from you and your vision.

Connect with your target audience

The audience for your brand is not just simply a set of statistics, or some numbers. They are flesh and bone with the ability to think through and choose what is best for them. Your job as a brand is to be that choice that is best for them and their needs. The first step is to get to know them as the well-rounded people that they are. The crux of the matter is, knowing your target audience always ensures that your message reaches them.

Put effort into building personal relations with your target audience and make sure to know their likes, dislikes, and preferences. Find out the type of content that resonates the most and try to build a conversation about your brand among the popular influencers. You have to tell the right story to the right people with the right timing. Storytelling is a powerful tool, but you must direct it properly to establish relationships and create stories that consumers can instantly relate to. Sharing your inspiration and key messages encourage people to keep the conversation going about your brand.

Remember, relationships are marketing gold. Build relationships, and people will take the time to listen to what you’re all about. If you resonate with them properly, they will definitely talk about you and spread the word. Find the story that addresses the needs and interests of your audience, and constantly keep updating yourself on what people are relating to so you can make your message so much more powerful for them.

Establish a strong online presence

People enjoy content that makes them pause and think- so the more deeply you engage with your audience, the better it is for the growth of your company. Customers are no longer limited to just one stream of content, but have various social filters, content providers and media outlets from which they gain knowledge. You need to build stories that will stop people in their tracks and catch their attention, and you need to do it constantly.

In this day and age of immense dependence on social media, a far-reaching online presence is necessary for all brands. You must keep giving people content about your brand to amplify and activate your community around them. This level of brand storytelling will really make you stand out and people will take notice of you. Make sure to consistently build awareness about your brand and your vision so that people remain connected and entertained.

Use media to spread your message

We are in 2019, and social media is everywhere. It is only logical that brands begin to alter their structure to start sharing their stories through the media. Take advantage of the existence of media outlets that are curated directly to your target audience, and use them to share the stories that will benefit you as well as your customers. Brand storytelling is still growing as a method of connection, so take your chance as fast as you can to build a powerful relation in the minds of the customers that are your target.

A media company knows how to go about building your story. They will not just send a signal of what you do or how well you do it, but will build a complete picture of your brand and what it stands for. This will help simplify the complex ideas of a vision and conveys it directly to the outside world.

Take Expanrr, for example. We are a new age media platform, and our content is geared toward startups, entrepreneurs, and brand owners. We aim to educate and motivate entrepreneurs, and we feature the stories of different startups and brands. We know how to curate content to a target audience, and this is a huge advantage for anyone taking part in brand storytelling.

Powerful brand storytelling is the key to loyalty and communication. Never underestimate the power of creating a connection and building conversation with your audiences. It is in an important aspect of every single business that has ever existed, so start sharing your story to build trust, transparency and emotional connection with your audience, the most important part of your business.


Ruth Joseph

Ruth Joseph

An avid reader with a passion for writing. A student of economics with a soft spot for mythology, you’ll find that I’m interested in a bunch of different topics.

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